Muskegon Lakeshore Chamber “Makes an Impression”

When people appreciate, promote and invest in a community, the local economy grows. The community attracts residents, visitors, businesses and workforce talent. That is the belief of the leaders at the Muskegon Lakeshore Chamber of Commerce.

Larry-Hines-2015-Board-Chair“It is important to make a good impression in business and as a community,” says Larry Hines, incoming board chair for the Chamber. Muskegon has undergone many changes in recent years and it is time people hear about and understand them,” says Hines.

Hines is referring to Muskegon’s low unemployment, millions of dollars in capital investment and many exciting new businesses downtown such as the Farmer’s Market, breweries and others.

Over the next few years, the Chamber will allocate resources and staff time to projects which promote Muskegon’s image as a premier waterfront community. They will also call on members to “Make an Impression” with their businesses, products and customer service.

“We are in process of organizing programs on customer service, marketing, and professionalism to assist businesses in their efforts to improve organizational image,” says Cindy Larsen, President of the Muskegon Lakeshore Chamber of Commerce.

With more than 1,100 business members, the Chamber is in a position to spread positive information, through businesses, to thousands of people and many other communities. The more people who are educated on Muskegon’s business and community assets, the more effective the community will be in attracting visitors, residents, and business investment.

The Chamber is working with other community organizations on a comprehensive strategy for image improvement. “No one organization can take this on,” says Larsen. Over the next couple of years you will hear and see many Muskegon public and private organizations engaged in this effort,” Larsen adds. “We are just getting started.”


The Muskegon Lakeshore Chamber of Commerce is the premier business membership organization on the lakeshore representing approximately 1,150 businesses and organizations. The Muskegon Chamber represents businesses of every size and type all over West Michigan. The Chamber is celebrating 120 years in operation working to sustain an environment for business success through community leadership, promotion, inclusive business advocacy and valued member services. The Muskegon Chamber is a three-time award winning Chamber, being named Chamber of the Year for the State of Michigan in 2006, 2010, and 2012 by the Michigan Association of Chamber Professionals.