Statewide Gift Card Scavenger Hunt Celebrating National Travel and Tourism Week – May 2 – 8, 2021

Visit Muskegon joins with 30 Michigan Association of Convention & Visitor Bureaus (CVBs) for a statewide gift card scavenger hunt to celebrate National Travel and Tourism Week, May 2 – 8, 2021

MUSKEGON, MI – The impact of Covid-19 has been felt by all of us, including the travel industry. One thing is certain: travel and tourism remain as important as they were prior to Covid-19. “Travel and tourism play a major role in Michigan’s economy, and as more people across the country receive the vaccine and demand for travel rises, we are certain travel to Muskegon County and Pure Michigan will increase exponentially,” said Bob Lukens, Director of Visit Muskegon, the countywide convention and visitors bureau. “With increasing numbers of travelers come the jobs that build the local and state economies.”

To encourage visitors to travel and explore new places in Michigan, the Michigan Association of Convention and Visitor Bureaus (MACVB) marketing committee, in coordination with National Travel and Tourism Week (NTTW), has created an engaging, statewide campaign to help promote the NTTW theme “Power of Travel”.

National Travel and Tourism Week is an annual, week long, celebration of the U.S. travel community. Travel and tourism professionals across the country join forces to salute and promote the value of travel; what it means to our economy, businesses and personal well-being. In 2021 NTTW shines a light on the POWER OF TRAVEL. The MACVB picks up the torch and carries it forward with #MIPowerOfTravel.

Visit Muskegon is among 31 participating state CVB’s who have collected gift cards valued at $100 (or combination totaling $100) to restaurants, shops, attractions and lodgings in our communities. Participating CVB’s will receive a gift card package from another region and then hide the gift cards somewhere in their community. Social media posts will provide various clues to fans on where to find them. For example: A Frankenmuth visitor, or local, may find gift cards valued at $100 to Muskegon County area businesses and attractions, providing incentive to visit, stay overnight, and patronize our shops and tourism spots.

The program also includes ten grand prize overnight vacation packages. Social media audiences are asked to share a photo of their favorite overnight vacation in Michigan using the hashtag #MIPowerOfTravel to be entered for these.

Travel Michigan ( will be supporting the initiative with social media posts as well as its own landing page on The landing page will provide further details on how guests can participate in the Scavenger Hunt program

Visit Muskegon extends gratitude to the donors who made it possible for Muskegon County to be included in the #MIPowerOfTravel promotion: Aquastar Cruises, Dr. Rolf’s Barbeque, Pigeon Hill Brewing Company, Ice Box Ice Cream, Yodels Frozen Yogurt, USS Silversides Submarine Museum, Russ’ Restaurants and Shoreline Inn & Conference Center, Ascend Hotel Collection.