Watch Muskegon Campaign Invests in Beautification Efforts

flowersMUSKEGON, MI – The Watch Muskegon’s beautification campaign makes another investment in beautifying the Sherman Blvd. corridor.  The Watch Muskegon campaign in collaboration with the Muskegon Lakeshore Chamber of Commerce and the cities of Muskegon, Norton Shores and Roosevelt Park have worked to add over 50 large-scale floral planters at multiple locations along Sherman Blvd. The planters are located at the main crossroad intersections that include: Lincoln, McCracken, Glenside, Wickham, and in the front of the Sherman Bowling Center. Planters were designed, grown and will be maintained by a Muskegon owned business, Barry’s Flower Shop & Greenhouse.  This project was made possible through grants obtained by the Community Foundation for Muskegon County, Arconic Foundation, and donations by local partners including Nichols and the Mart Dock.

The Watch Muskegon campaign has completed many projects that have helped to beautify the Sherman Blvd. corridor. These projects include organizing community cleanups, creating a green space which includes a new bus shelter on the corner of Sherman Blvd. and Hoyt St., installing gateway banners along Sherman Blvd, and adding permanent trash receptacles in various locations. The Watch Muskegon campaign has also created lasting relationships with municipalities, local residents, and businesses along the Sherman corridor to implement positive changes in the community.

The Watch Muskegon Community Image campaign was started in 2015, when community partners rallied together to improve the overall image of Muskegon County. The Watch Muskegon campaign is comprised of three pillars: education, beautification, and marketing. Community pride, positive word-of-mouth, education and multiple advertising campaigns help to draw new residents, tourists, and businesses to the Muskegon Lakeshore Area.

Many programs were developed out of the Watch Muskegon campaign. The Muskegon Star program educates participants on the many assets Muskegon County has and demonstrates ways to share the message that Muskegon County is a great place to live, work, play and learn. The Care-A-Lot program was born out of the Watch Muskegon campaign. The non-profit organization helps reduce blight by buying distressed properties, improving and maintaining the properties, and then returning them to community members at a minimal cost.

The Watch Muskegon Campaign is in its fifth year of the six year campaign. For more information, visit


About the Muskegon Lakeshore Chamber of Commerce – The Muskegon Lakeshore Chamber of Commerce is the premier business membership organization on the Lakeshore. The Chamber represents approximately 1250 businesses and organizations, of every size and type, all over West Michigan. The Chamber has been working for 126 years to sustain an environment for business success, through community leadership, promotion, inclusive business advocacy and valued member services. The Muskegon Lakeshore Chamber of Commerce is an award winning Chamber, being named Chamber of the Year for the State of Michigan in 2006, 2010, 2012, and 2015 by the Michigan Association of Chamber Professionals.