Bike Time is Back in 2021

MUSKEGON, Mich. – After cancellation in 2020, due to COVID-19 restrictions, Muskegon Bike Time is set to welcome back motorcycle enthusiasts from all over the country to downtown Muskegon.

Muskegon Bike Time promotes Muskegon and the lakeshore as a great place for motorcyclists and the general public to gather and enjoy the spectacle, attractions, entertainment and food offered during this four day event.

The event takes place annually the third weekend in July. This year’s dates will be July 15th through the 18th, 2021.

“Over the years, Muskegon Bike Time has been an economic boon to hotels, restaurants, bars, gas stations, local retailers and other local tourist attractions”, said Tim Lipan, spokesperson for Muskegon Bike Time. “All of the events surrounding this special motorcycle weekend provide a huge economic impact to the local economy and showcases all we have to offer in Muskegon and along the lakeshore.”

Muskegon’s New “Social District”
Downtown establishments in conjunction with the City of Muskegon have created this district to provide a year-round, festival atmosphere in Downtown Muskegon. The Downtown Muskegon Social District provides common areas in the downtown in which alcoholic beverages from participating establishments can be carried and consumed outside and along the streets. This added feature to downtown will add a new dimension to the event experience.

With activities and events occurring in the downtown Muskegon area and throughout the county, the focal point of Bike Time activities will be at the Hot Rod Harley Davidson property in downtown Muskegon. Activities include:

Music is everywhere! Live concerts, beer tents, street performers and local bars & brewery’s provide music of all genres.

Bike Time Concerts
All concerts are free and presented by Little River Casino & Resort on the main stage.

Thursday, July 15, 2021.
5pm – 7pm: CHAD FLORES – Nashville recording artist, performing hard rocking country.
7:30pm – 11:30pm: GROUP THERAPY BAND – Super hits and dance tunes from the ages

Friday, July 16, 2021
4pm – 7:30pm: MR. WHOOHA – Party Band playing 80’s, 90’s and Top 40 Pop Rock
8:00pm – Midnight: PROJECT 90 – All 90’s All Night – Selected the #2 Best Band In West Michigan

Saturday, July 17, 2021
7:00pm – 9:00pm: THE ROCKETQUEEN – Guns & Roses Tribute Band
9:30pm – 11:30pm: LET THERE BE ROCK – The Ultimate AC/DC Tribute Band Experience.

Bike Time provides all forms of attractions and contests including:

• Harley-Davidson Demo Truck on Friday and Saturday (times TBD).
Take a spin on a new 2021 Motorcycle when the Harley-Davidson Demo Truck visits Muskegon Bike Time. There will be 17 models of bikes to choose from including a Trike. Riders will be able to test ride any model they wish at their leisure and on their own. A valid driver’s license with motorcycle endorsement and proper riding attire is required.

• West Michigan Arm Wrestling Championships.
The 2021 West Michigan Arm Wrestling Championships. Saturday, July 17, 2021. Weigh-ins and registrations from 10am to 12pm. Competition begins at 1pm.

• Best Bikini Competition
Hey ladies, here’s your chance to show off that new bikini. $1,000 cash prize. Winner take all. Saturday, July 17, 2021 from 3:00pm – 4:30 pm. Pre-registration is encouraged but not required.

• Dad Bod Contest
Hey Guys. We know you got it going on. Strut your stuff after the Bikini Contest for a chance at $250 cash. Saturday, July 17, 2021 at 4:30 pm – 5:30 pm.

• Hot Babe Bike Wash
Get that road dust off your ride at our Hot Babe Bike Wash Station on Friday and Saturday at Hot Rod Harley Davidson.

• Corn Hole Shootout Competition
Bikes & Bags Cornhole Tournament with cash prizes. Anyone can play. Anyone can win. Friday, July 16, 2021 at 5:30 pm – 10pm at Hot Rod Harley Davidson.

• Bike Time Rally
Ride the lakeshore and visit participating bars and restaurants to win prizes. Thursday, July 15 – Saturday, July 17, 2021. Sponsored by Hometown Hospitality, the awards ceremony will be held on Saturday, July 17, 2021 at 6:30pm at the Bike Time Main Stage.

• Ride-In Bike Show
Saturday, July 17, 2021 from 1pm – 3pm. $10 entry fee. Cash prizes and trophies for Best Paint Job, Best Custom Bike, and Most Unique Bike.

Experience a variety of scenic rides along the beautiful West Michigan shoreline with stunning views of Lake Michigan, pristine rivers, and massive sand dunes, as well as winding roads through picturesque forests and interesting small towns.

Muskegon Bike Time promotes a variety of scenic rides, throughout the West Michigan shoreline, for visiting bikers. They include:

• Patriot Ride – Take a self guided scenic ride of the area with over 200 of your closest friends. Ride is generally 1.5 hours long. A $10 donation per person supports a local charity. Sunday, July 21, 2019. Registration starts at 10am. Kick stands up at 11am.

• 7 Lakes Northern Ride – scenic ride showcasing 7 different lakes and many interesting small towns in West Michigan.

• Hot Rod Harley & Downtown – leaving Hot Rod Harley Davidson in downtown Muskegon, cruise the strip of Western Avenue, which is open to motorcycle traffic only, which includes beer tents, brewery’s, restaurants, vendors and other activities.

• Pere Marquette Beach – visit one of the most beautiful sugar sand beaches in the country right on Lake Michigan.

• Lake Shore Drive Southern Ride – this ride takes you along the Lakeshore to resort town of Grand Haven and the Dutch village of Holland and several lakes and rivers.

During the event, you will experience spectacular bikes, great people watching, shopping, a variety of food options, giant jenga, giant beer pong, and corn hole all while enjoying adult beverages and craft brews of all kinds.

The area also provides a variety of other must see sites that appeal to every taste, including expansive beaches, WWII ships, military museums, historic homes, beautiful parks and museums of all kinds – right in the center of all the action.

Camp in the middle of the party at Hot Rod Harley-Davidson during Muskegon Bike Time. RV and tent spaces available.

A variety of other lodging options are available including, hotels, motels, bed & breakfasts, Airbnb, beach cottages and boutique hotels.

A variety of food options will be available from several food trucks. Enjoy ice cold Budweiser products and local craft brews.

Official Bike Time merchandise will be available.

Information from Bike Time signature sponsor, Little River Casino Resort will be available.

Most activities occur in and around the Hot Rod Harley Davidson dealership in downtown Muskegon. A visit to one of the premier Harley dealerships is a must!


For more information on Muskegon Bike Time, please visit our website at or follow us on Facebook or Twitter.