City Hall to Unveil New Face of Norton Shores


Norton Shores, Michigan – The City of Norton Shores is unveiling a new face for the community, featuring new branding and a motto that brings out the city’s natural beauty and unique characteristics. The new motto, “It’s In Our Nature,” aims to spotlight the stunning parks, local business, and close-knit community that visitors and residents have come to know and love.

“‘It’s In Our Nature’ shines a brighter light on the great neighborhoods, schools, businesses and parks that make Norton Shores a wonderful and safe place to live, work, and play,” says Gary Nelund, the Mayor of Norton Shores. “As Norton Shores continues to grow, our nature continues to offer something unique to families and businesses alike.”

To celebrate, Norton Shores will be hosting a brand launch event on August 10 from 12:00 p.m. on the front lawn of Norton Shores City Hall at 4814 Henry Street, Norton Shores, MI, 49441. All Norton Shores residents are invited to attend.

Norton Shores-themed merchandise will be available for purchase on the day of the launch. Designs feature one of several custom logos representing parts of the Norton Shores community such as camping, sunsets, kayaking, hiking, biking and beaches. Hats, T-shirts, sweatshirts, glasses, and other accessories will be for sale at City Hall.

Residents and visitors can take advantage of Norton Shore’s one-stop-shop for events, eateries, and activities at a new website, The municipal website found at will also carry over the new theme and will be launched on August 10.

For more information about the brand launch event, call 231-798-4391.