Downtown Holland Announces Upcoming Holiday Events

Community Invited to Discover the Magic of Downtown Holland this Holiday Season

HOLLAND, MI –  Downtown Holland’s first holiday event of 2021 is just over a week away…ushering in a highly-anticipated season of holiday gift shopping, cozy gatherings with family, and fun special events for the entire family in Downtown Holland. This week Friday, November 12 marks the return of Downtown Holland’s annual Shop ‘Til You Drop late night savings event. Shop ‘Til You Drop will take place from 7:00 pm – 10:00 pm that evening.

During Shop ‘Til You Drop, nearly 40 Downtown Holland shops and restaurants will stay open late to offer special holiday discounts, including savings up to 30% off at least one item. (Specific savings details will vary per business.) Shoppers are encouraged to stay up late, shop the night away and save big on Friday, November 12!

“This year more than ever before, our merchants are encouraging customers to shop early for holiday gifts,” said Downtown Holland Marketing Coordinator Kara de Alvare. “Shop ‘Til You Drop is a fun way to encourage customers to do just that…while offering great opportunities to save on all of those gifts! And maybe a little something for yourself too!”

In addition to Shop ‘Til You Drop this week Friday, Downtown Holland will be hosting the following special events throughout the upcoming holiday season:

Holiday Open House
The merchants of Downtown Holland will host their annual Holiday Open House on Friday, November 20 from 5:00 pm – 8:00 pm. During the Holiday Open House, the entire community is invited to stroll the beautifully decorated and brightly lit streets while shopping for holiday gifts you won’t find anywhere else! Shops and restaurants will be welcoming customers with free gift wrapping, holiday refreshments, merchandise discounts, giveaways and more during this popular event. The event also features appearances by Santa and his favorite elf, a reindeer petting corral, strolling carolers and chestnut roasting. The Holiday Open House is proudly sponsored by Downtown Holland’s own LVZ Financial Planning. Visit them in person at 240 South River Avenue or online at for all of your financial planning needs!

Small Business Saturday
Downtown Holland will join communities throughout the country in celebrating Small Business Saturday on Saturday, November 27! On that day, Downtown Holland shops and restaurants will take the opportunity to thank customers for shopping local all year long with amazing giveaways, great discounts and fun promotions! Customers are encouraged to snap a photograph of themselves shopping small in Downtown Holland that day for the annual “Small Business Saturday Selfie Contest.” Customers can share photographs on the Downtown Holland Facebook page or tag #downtownholland on Instagram for a chance to win a $100 discount to your favorite Downtown Holland business!

Parade of Lights
Santa Claus arrives in Downtown Holland during the annual Parade of Lights on Tuesday, November 30 at 6:30 pm. He’ll be escorted by 75 floats, trucks, antique cars, walkers and marching bands…all decked out from top to bottom in thousands of sparkling lights! This brightly lit holiday procession is fun for the entire family and a holiday tradition for the entire community! The Parade of Lights will begin at the corner of 8th Street and Columbia Avenue at 6:30 pm and proceed west down 8th Street until it reaches the Holland Civic Center, home of the Holiday Kerstmarkt! The Parade of Lights is proudly sponsored by Gentex Corporation. Visit them online at and look for their entry at the end of the parade!

Shopping Jam
The early bird gets the…deals at the annual Downtown Holland Shopping Jam on Saturday, December 18 from 8:00 am – 10:00 am! Customers are encouraged to set their alarm clocks early that morning, because the earlier you shop, the more you save! During the Shopping Jam, participating shops and restaurants will be offering discounts of 30% off at least one item from 8:00 am – 9:00 am and 25% off at least one item from 9:00 am – 10:00 am. (Specific savings details will vary per business.) It’s the perfect opportunity to “wrap up” your holiday shopping while enjoying amazing discounts! The Shopping Jam is proudly sponsored by Downtown Holland’s own Waverly Stone Gastropub. Visit them at 20 West 8th Street for lunch or dinner or online at for more details on their menu, upcoming events and more!

About Downtown Holland:
Located in the heart of the City of Holland, just minutes from the shores of Lake Michigan and adjacent to the campus of Hope College, Downtown Holland is a premier shopping, dining, and special events destination like none other! Downtown Holland offers over 100 locally owned boutiques, shops, and galleries, along with breweries, cafes, and restaurants for every taste. Downtown Holland is also home to unique cultural attractions, an award-winning farmers market and beautiful parks. We can’t wait to welcome you! For more information and the latest Downtown Holland news and updates, visit us online at, follow Downtown Holland on Facebook and Instagram, subscribe to our monthly newsletter, or call 616.796.1210.