The My Auto Group and Subaru of Muskegon are standing together with Every Woman’s Place to change lives impacted by the trauma of domestic violence. As headline sponsor of the Power of the Purse, an event in which prominent men in the community model luxury purses for bid in a live auction—and donated purses are offered in a silent auction—they join West Michigan in an evening of glamour and doing good.
Maria Secord, Community Relations Director at Subaru of Muskegon, attended the 2018 Power of the Purse event as a guest, and decided to convince her boss, Scott Campbell, owner of Subaru of Muskegon, to get involved. “I saw the engagement from members of the community, bringing both men and women together in responding to the issue of domestic violence in our community, and knew it would resonate with him,” she says. She saw an opportunity with the Headline Sponsorship.
Elisa Hopper, Director of Development at Every Woman’s Place, was seeking a way to build stronger relationships with EWP’s support community, strengthening the ties that are the foundation for achieving the agency’s mission of supporting the men, women, and children who have been affected by domestic violence, sexual assault, or human trafficking in the community. She explains, “We want to have authentic connections to our sponsors, donors, and support community, and keep the conversation ongoing with our supporters by making a truly collaborative offer.”
“This sponsorship is a true partnership, and brings The My Auto Group and Subaru Muskegon into our arena of focus, through offering a 10-hour Empathy Training for 15 of their staff, as well as the opportunity to author three guest blog posts on the EWP web site,” she explains.