MUSKEGON, Mich. – A new business association has formed in the city of Muskegon Heights. The Muskegon Heights Business Association is a group of businesses, large and small, who have joined forces to create a “united voice” for a supportive business climate. Their intention is to build a thriving business community in this important core city.

“Any business owner or key organization decision-maker is welcome to attend our meetings,” says Association chair Jack Russell, President of Rolar Products. The group meets monthly to discuss the needs of businesses.

“Right now, we are focused on promoting the job opportunities located in Muskegon Heights,” says Russell. In October, local manufacturers are working with local school officials to organize facility tours for students of Muskegon and Muskegon Heights Academy Public Schools. This event may be the first of many business tours in the area.

The first project of the association took place last spring, when members helped on a clean-up day for Rowan Park.  The association members are eager to support other clean-up projects in Muskegon Heights and along Sherman Blvd.

The group also plans to work closely with city officials, the Muskegon Lakeshore Chamber, and Muskegon Area First to advocate for better roads and new development.

There is no cost to join the group because the administration is being managed by the Muskegon Lakeshore Chamber of Commerce. “Our chamber has a number of members in Muskegon Heights, so this was a natural partnership to support businesses in the area,” according to Morgan Carroll, Advocacy and Manufacturing Manager for the Lakeshore Chamber.